Friday, December 4, 2015

Praneeth Group: An exception in Hyderabad Real Estate !!

Pre-Script : I have no investment, stakes in the company that I am writing about. I am a customer, who owed a positive recommendation and doing it here..



Across cities in India, Real estate is considered a volatile, unpredictable and unprofessional industry for the major part, with an estimate of more than 50% of builders being small timers and very un-organized. However, there is big stakes and money and we see people from other professions and industry, making entry into real estate, testing their luck. Of the three cities that I am reasonably familiar with (Blore, Chennai and Hyd), my personal impression was that Hyderabad had too many un-organized players and given the political volatility in last few years (resolved 18 months back ?), investment in real estate and home buying was far harder here. 

I took up my personal journey to buy a home in 2011 and after a lot of search with my moderate budget, I got to meet Praneeth group and Mr. Narendra K, mid-2011. With people, I am a gut-driven person and I could relate to Mr. Narendra and his team, fairly quickly. They looked raw but sincere every inch to make things happen for their customers. They were selling customized budget homes in and around Bachupally and I booked a home, early 2012 amidst so much uncertainty, in the city.  With a modest 1 apartment experience and a small gated community that they built by that time, last 4 years (2011 to 2015) has been a interesting journey for them, going places.   

This is where I bought my home and been living in it for last 6 months and happy and thankful to my gut for guiding me right in 2012. An objective analysis of the builders are pluses and minuses are below:

Pluses :

  • Committed and grounded MD
  • On-time delivery of most projects (mine was ahead of time)
  • Accessible staff and willingness to help
  • A relationship for life (not a one project stand-off)
Areas to Improve:
  • quality monitoring during the execution
  • technical expertise of staff


Last but not the least, it is joy to see how they stay in touch with their customers, invite them for project inaugurations and execute their referral programs sincerely. 

Latest of their events is the T20 cricket tournament that they are currently conducting within all the 9 ventures that they have built, so far. The group made an awesome cricket ground in their on-going project, Antilia  and welcomed all customers to enjoy the cricket in the Hyderabad winter. This is a testament to true professionalism and customer service, which is so rare to find in real estate. Hence, it is a joy and fair pay-back to a business group, doing their job well.

Go Praneeth Go !!

3 comments:

  1. Thank you so much for the good words you have for us. I just wanted to add that we may have lagged a bit behind on the issues of quality here and there. Nevertheless we were at forefront in rectifying and resolving the issues that were brought to our notice. We have taken your feedback positively on technical front and moving in the right direction improving our systems and professionalism among our staff. Now we could manage more and more projects with quality and speed and are able to instill a lot of confidence among our customers.
    Your best wishes for us, is enough to give us the much needed strength and energy to make great communities happen and sustain with peace and harmony.
    Chandrasekhar Bakkireddy
    General Manager (Projects)
    Praneeth Group,
    Hyderabad.

    ReplyDelete
  2. Proud to be in the family of praneeth group...

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